Value

"A nickel ain't worth a dime anymore." Yogi Berra

How do you define value? Do you dictate your vale proposition, or customize it to your customers? Do you preach and push your features, or listen and help, adjust your presentations to what they are telling you is important to them. Do you discount their opinions on what is important, to tell them what they should be thinking? What is your marketing doing? How do you speak to your customers, with an open mind, a thoughtful ear? Or is it the same spiel to everyone, as if all your customers are identical? Listen, learn, think, respond.