On this date in baseball history, July 12, 1979 - Thousands of fans overran the Comiskey Park field during Disco Demolition Night, causing the Chicago White Sox to forfeit the second game of a doubleheader.
Made me think of what marketing ideas we have that just don't work out very well. Chocolates in the summer, leting all over. Hosting events with so little turnout you lose money. Buying promotional items in large quantities before verifying the quality will work for you. There was 10 cent beer night in Cleveland in 1974.
Think hard about your promotions, they can be detrimental!
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